[老外开发信系列]分享一个老外发开发信的经验 -转载福步外贸

当发了开发信没有回应的时候，怎么办？

What if you email someone and don’t get a reply?

老外的经验是3~4天后给这个公司的其他人发邮件，他的成功案例是在发给这个公司的第2个和第3个人得到了拜访的机会。老外认为如果继续发给第一个人会有些尴尬，因为这个人可能甚至还没有打开电子邮件或他已经完全忘了你的开发信，更不排除直接删除了你的邮件（福步补充）。

Well, it’s time to email someone else at the same company. Some of my best meetings were with the second or third person I emailed within the same company. I usually wait about 3-4 days before moving on. I used to think it might be a bit awkward if my #1 choice says something, but the truth is that they probably haven’t even opened the email or they totally forgot about it.

那就是时候把邮件发给该公司其他联系人了，我最好的案例就是把邮件发给该公司的第二个或者第三个联系人，但是是在等了3-4周后才开始执行这个动作，我以前总担心会很尴尬如果被第一个收件人知道了，但其实人家可能就没有打开你的邮件甚至已经忘记了

Subject – the more specific and to the point, the better

The subject line I use now is “Server debugging in Scala/ Java at Companyname”. I started with subject lines such as “new product”, “new way to”, “feedback for a startup company”, etc. Didn’t work. It was very interesting to see that once I added the “Scala” or “Java”, depends on what the company is using, it immediately increased the response rate. Adding the company name also helps as it highlights the fact that it’s a personal email and not an automatic one. People like hearing their name and the name of their company.

关于开发信邮件标题，老外认为加入对方的名字或公司名称会更让其注意，而不是看起来像一封群发邮件

现在我使用的主题：例如 “Server debugging in Scala/ Java at Companyname”.以前我喜欢用 “new product”, “new way to”, “feedback for a startup company”等等这些作为主题词汇，完全没有回应有，有趣的是有一次我根据该公司使用的产品在标题上选择性的加了 Scala和Java，这种做法迅速增加了回复率，增加公司名字也强调了该邮件不是私人邮件或者自动发送的群发邮件
客户更愿意在邮件上看到他们的或者他们公司的名字...

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